Temu,Taste of Future Sister-in-law (2023) the cut-price shopping site owned by Pinduoduo parent company PDD, is now available to South Korean customers. The dropdown menu on Temu’s website confirms the country is now one of its locations, becoming the second Asian country to be offered shipping for Temu’s goods after services launched in Japan earlier this month. Temu’s entry into South Korea will bring it into head-to-head competition with Alibaba’s international online retail service AliExpress, which has bet heavily on South Korea over the last three years and has reached 2.9 million users in the country as of April this year, according to data compiled by Forbes Korea. [TechNode reporting]
